Video Testimonial Framework
How can you measure the effectiveness or ROI of your customer video testimonials?
We all know that customer video testimonials are a powerful tool that businesses can use to build trust with prospects when they visit their website. But how can you know if they are working?
Introducing the Video Testimonial Framework, a custom video testimonial platform that makes it easier for prospects to use and allows you to track and measure the effectiveness of video testimonials as a sales conversion tool.
And that is not all…
- Provides more interactive experience
- Prospect can select what is important to them
- Leverage 80% or more of footage
- Track performance of framework
- Track performance of videos
- Track conversion of video testimonials
- Integrates with marketing automation software
When someone is interviewed professionally in-person or remotely you can expect to have 10-30 minutes of video content. No one is ever going to watch that so it is typically edited down to around 90-seconds or less. That means that more than 80% of the content is never going to be seen by a prospect.
Thanks to the Testimonial Framework, we are about to leverage up to 80% of the video content. That is because each response is its own video. So instead of getting one video for one interview you get 6 or even 8 videos from an interview.
This means a prospect can choose the video content that is most relevant to them increasing your chances that the video will help build trust and close the sale.