Top 10 Sample Testimonial Questions to Ask Your Customers

A quality video testimonial can make a significant impact on your brand. 89% of marketers say video testimonials are the most effective marketing strategy for influencing purchase decisions. In fact, potential customers are more interested in hearing real customer experiences overs any sales pitch.

However, to create compelling customer stories, you need to ask the right questions. Asking the right interview questions can save you time and produce well-crafted testimonials that will deliver results and generate more business for your brand.

Here are 10 tried-and-tested questions to ask your customers in testimonials to make them more authentic and engaging:

1. Please introduce yourself and share how long you’ve been working with [Company Name]. What initially attracted you to their services?

This is an introductory question that sets the stage and allows the audience to connect with the speaker, making the interview proceed more easily and authentically.

2. What challenges or goals did you have before partnering with [Company Name]?

Understanding the challenges and pain points of customers is important. It shows how your product or service has helped previous customers, and adds a relatability factor for potential customers facing similar issues.

3. How did [Company Name] help address these challenges, and what specific solutions have been most impactful for you?

This question highlights the value of your product or service. Customers can describe the specific ways your brand solved their problems or helped them achieve a goal.

4. Can you share a specific story or example of how [Company Name]’s services have made a difference in your business (or personal life)?

Personal examples and anecdotes make a client testimonial more credible and authentic. It gives potential customers reliable stories of how your product works and makes a difference.

5. What makes [Company Name] stand out compared to other companies or services you’ve used in the past?

This question serves as a comparison to your competitors, highlighting your unique selling points. It positions your brand as the better choice in the market and why consumers should choose your products.

6. How has [Company Name] impacted your productivity, efficiency, or overall success since you began working together?

This question provides quantitative or qualitative proof of your brand’s value. It demonstrates the real benefits and changes that the customers have experienced.

7. Can you describe the onboarding or setup process with [Company Name]? Was it easy to follow, and what did you appreciate most about it?

A smooth onboarding experience is a great selling point for any service. A positive answer to this question can ease new customers considering your services.

8. How would you describe the level of support and communication you’ve received from [Company Name]?

This question is great for establishing the quality of your customer service. It showcases the responsiveness and commitment of your brand to a new audience.

9. What would you say to someone considering working with [Company Name] but is unsure?

This question encourages old customers to directly address new customers. It gives positive and credible feedback on your brand, which can be highly persuasive.

10. Is there anything else you would like to share about your experience with [Company Name]?

An open-ended question like this makes the testimonial more meaningful, adding a human touch that can enhance the overall impact.