If you are only using text testimonials, you are failing to use one of your best marketing tools—satisfied clients—to their full potential.
Customer video testimonials are much more effective, engaging, and persuasive. By being able to hear and see a person, video testimonials generate more trust. And if there is no trust, there is no sale.
Many businesses will ask their customers to create their own video testimonials. It won’t cost anything in time or money, but there is so much that can go wrong…