People today make buying decisions based on the unbiased opinions of others. That is why we read online reviews on Google, Yelp and Amazon to find out what others had to say about a specific product or service and the results they got.
If you are only using text testimonials, you are failing to use one of your best marketing tools—satisfied client—to their full potential.
Customer video testimonials are much more effective. They are very difficult to fake, far more engaging and persuasive. By being able to hear and see a person, video testimonials generate more trust. And if there is no trust, there is no sale.