Chaim Borevitz was losing thousands of dollars in new business because some prospects thought he was too expensive. The next time this happened, he emailed a video testimonial and 48 hours later the prospect changed his mind and pay his $13,000 fee. The prospect realized $13,000 was a great deal and was more than happy to pay him.
That one sale is over a 2,000% return on investment the very first time he used his customer video testimonial. What else can give you that kind of return?