If your business relies on referrals, you’ve probably been asked to provide references. Prospects want to verify your credibility, hear from past clients, and make sure they’re making the right decision. But here’s the problem: Providing references slows down sales.
Imagine this: You have a happy client who’s raving about your service. They tell their friends. They post a glowing review. Naturally, you’d want to share their experience to build trust and attract new business, right? Now, what if I
You know video testimonials are powerful. They build trust, showcase real client success, and give potential customers the confidence to buy. But here’s the problem—if no one sees them, they might as well not exist. Too many businesses collect great
Every year, brands pour millions into Super Bowl commercials, hoping to capture the attention of 124 million viewers. But here’s the real question: Does a 30-second ad actually make people buy? Sure, the biggest brands—Coca-Cola, Budweiser, Doritos—stay top of mind
Why Saying “Trust Me” Doesn’t Work Trust is the foundation of every successful business relationship. But here’s the hard truth: telling people to trust you doesn’t work. In fact, it can have the opposite effect. Think about it—have you ever
Procrastination—it’s the silent killer of progress. We all have goals for the year ahead, but how many of us actually achieve them? Often, it’s not because we lack ambition, but because we don’t have the right systems in place to
Starting a new business can feel like taking a leap of faith, but what if you didn’t have to guess? What if you had a clear, proven process to validate your idea before investing time and money? That’s exactly what
When was the last time you hired a company without doing some research first? Probably never. In today’s digital world, 70% of the buying decision happens online before a potential customer ever picks up the phone or fills out your
Thanksgiving is a time to reflect on the people who mean the most to us and the stories that connect us. This year, as you gather with family, I encourage you to take the opportunity to capture something truly priceless:
A quality video testimonial can make a significant impact on your brand. 89% of marketers say video testimonials are the most effective marketing strategy for influencing purchase decisions. In fact, potential customers are more interested in hearing real customer experiences
Timing is everything, especially when it comes to capturing the perfect client testimonial. Whether you’re updating your website, launching a new campaign, or just trying to build trust with prospects, the secret lies in what I call the Peak Love
Introduction Referrals are powerful, but they have limits. While they build trust, they often can’t scale to reach every potential customer in every situation. That’s where customer video testimonials come in, filling the gaps and giving your business scalable, high-impact
Video testimonials are an effective digital marketing tool to build brand credibility and grow business. Modern customers highly rely on the opinions and choices of others to buy a product or service. Even research says that more than 90% of
VideoAsk is a well-known platform for collecting video testimonials. The platform is designed with a focus on creating engaging, interactive “video conversations” for use in surveys, onboarding, and outreach, with easy sharing options across emails, websites, and social media. However,
Referrals are the lifeblood of many successful businesses. When a happy customer recommends your service to a friend, it’s powerful—trust is already established, making it far more likely they’ll do business with you. In fact, if you’re like most companies,
