March 23, 2022

Instead of providing references, provide client video testimonials instead

Why Video Testimonials Are Better Than Business References

If your business relies on referrals, you’ve probably been asked to provide references. Prospects want to verify your credibility, hear from past clients, and make sure they’re making the right decision.  But here’s the problem: Providing references slows down sales.

What if Video Testimonials Were Illegal?

What If Video Testimonials Were Illegal?

Imagine this: You have a happy client who’s raving about your service. They tell their friends. They post a glowing review. Naturally, you’d want to share their experience to build trust and attract new business, right? Now, what if I

750% Increase in Traffic to Client Video Testimonials

Get More Sales With Video Testimonials

You know video testimonials are powerful. They build trust, showcase real client success, and give potential customers the confidence to buy. But here’s the problem—if no one sees them, they might as well not exist. Too many businesses collect great

How to Get Super Bowl Branding Without Spending $7 Million

How to Get Super Bowl Branding Without Spending $7 Million

Every year, brands pour millions into Super Bowl commercials, hoping to capture the attention of 124 million viewers. But here’s the real question: Does a 30-second ad actually make people buy? Sure, the biggest brands—Coca-Cola, Budweiser, Doritos—stay top of mind

Prospects want to be shown not told that you are great

Stop Telling People to Trust You—Show Them Instead

Why Saying “Trust Me” Doesn’t Work Trust is the foundation of every successful business relationship. But here’s the hard truth: telling people to trust you doesn’t work. In fact, it can have the opposite effect. Think about it—have you ever

The Vidiance Story

How One Conversation Changed My Business Forever

Starting a new business can feel like taking a leap of faith, but what if you didn’t have to guess? What if you had a clear, proven process to validate your idea before investing time and money? That’s exactly what

This Thanksgiving, Preserve the Stories That Matter

This Thanksgiving, Preserve the Stories That Matter

Thanksgiving is a time to reflect on the people who mean the most to us and the stories that connect us. This year, as you gather with family, I encourage you to take the opportunity to capture something truly priceless:

Top 25 Sample Testimonial Questions to Ask Your Customers

Top 25 Sample Testimonial Questions to Ask Your Customers

A quality video testimonial can make a significant impact on your brand. 89% of marketers say video testimonials are the most effective marketing strategy for influencing purchase decisions. In fact, potential customers are more interested in hearing real customer experiences

Why is Peak Love State Important for Video Testimonials?

Capturing Customer Stories at Their Peak Love State

Timing is everything, especially when it comes to capturing the perfect client testimonial. Whether you’re updating your website, launching a new campaign, or just trying to build trust with prospects, the secret lies in what I call the Peak Love

Top 5 Alternatives to VideoAsk for Collecting Engaging Video Testimonials

Top 5 Alternatives to VideoAsk for Collecting Engaging Video Testimonials

VideoAsk is a well-known platform for collecting video testimonials. The platform is designed with a focus on creating engaging, interactive “video conversations” for use in surveys, onboarding, and outreach, with easy sharing options across emails, websites, and social media. However,

Businessman referring another business owner

How to Scale a Referral Based Business with Video

Referrals are the lifeblood of many successful businesses. When a happy customer recommends your service to a friend, it’s powerful—trust is already established, making it far more likely they’ll do business with you. In fact, if you’re like most companies,