April 19, 2022

Super Bowl Branding with YouTube Ads

How to Get Super Bowl Branding Without Spending $7 Million

Every year, brands pour millions into Super Bowl commercials, hoping to capture the attention of 124 million viewers. But here’s the real question: Does a 30-second ad actually make people buy? Sure, the biggest brands—Coca-Cola, Budweiser, Doritos—stay top of mind because they’ve been advertising for decades. But for small businesses,

Prospects want to be shown not told that you are great

Stop Telling People to Trust You—Show Them Instead

Why Saying “Trust Me” Doesn’t Work Trust is the foundation of every successful business relationship. But here’s the hard truth: telling people to trust you doesn’t work. In fact, it can have the opposite effect. Think about it—have you ever met someone who kept saying, “Trust me, I know what

Stop Procrastinating: 3 Powerful Strategies to Achieve Your 2025 Goals

Procrastination—it’s the silent killer of progress. We all have goals for the year ahead, but how many of us actually achieve them? Often, it’s not because we lack ambition, but because we don’t have the right systems in place to stay focused and take action. If you’ve ever said, “I’ll

The Vidiance Story

How One Conversation Changed My Business Forever

Starting a new business can feel like taking a leap of faith, but what if you didn’t have to guess? What if you had a clear, proven process to validate your idea before investing time and money? That’s exactly what happened to me. A face-to-face conversation during a networking meeting

image of customer video testimonial

How to Build Trust That Drives Sales with Video Testimonials

When was the last time you hired a company without doing some research first? Probably never. In today’s digital world, 70% of the buying decision happens online before a potential customer ever picks up the phone or fills out your contact form. They’re on your website. They’re scrolling through your

This Thanksgiving, Preserve the Stories That Matter

This Thanksgiving, Preserve the Stories That Matter

Thanksgiving is a time to reflect on the people who mean the most to us and the stories that connect us. This year, as you gather with family, I encourage you to take the opportunity to capture something truly priceless: your family’s stories. In this video, I share how a

Sample Testimonial Questions to Ask Your Customers

Top 25 Sample Testimonial Questions to Ask Your Customers

A quality video testimonial can make a significant impact on your brand. 89% of marketers say video testimonials are the most effective marketing strategy for influencing purchase decisions. In fact, potential customers are more interested in hearing real customer experiences overs any sales pitch. However, to create compelling customer stories,

Why is Peak Love State Important for Video Testimonials?

Capturing Customer Stories at Their Peak Love State

Timing is everything, especially when it comes to capturing the perfect client testimonial. Whether you’re updating your website, launching a new campaign, or just trying to build trust with prospects, the secret lies in what I call the Peak Love State. Watch this quick video to learn more. The Peak

Using Video Testimonials as Tools to Build Trust and Drive Sales

Why Video Testimonials Are Essential Tools for Building Trust and Closing Sales

Introduction Referrals are powerful, but they have limits. While they build trust, they often can’t scale to reach every potential customer in every situation. That’s where customer video testimonials come in, filling the gaps and giving your business scalable, high-impact tools that reflect real customer experiences. But just as with

Top 5 Alternatives to VideoAsk for Collecting Engaging Video Testimonials

VideoAsk is a well-known platform for collecting video testimonials.  The platform is designed with a focus on creating engaging, interactive “video conversations” for use in surveys, onboarding, and outreach, with easy sharing options across emails, websites, and social media.  However, VideoAsk may not be a perfect fit for every brand.

Businessman referring another business owner

How to Scale a Referral Based Business with Video

Referrals are the lifeblood of many successful businesses. When a happy customer recommends your service to a friend, it’s powerful—trust is already established, making it far more likely they’ll do business with you. In fact, if you’re like most companies, referrals might even be your main source of new clients.

100% Satisfaction Guarantee

Why We Offer a 100% Satisfaction Guarantee

Investing in customer video testimonials is a powerful way to build trust and connect with new clients. But if you’ve never done it before, it’s natural to feel a bit cautious. Will it deliver results? Will it represent your brand the way you envision? And most importantly, is it worth

What Is Social Proof and How to Use it in Digital Marketing

Modern-day consumers are spoiled for choice. Whether finding a new gadget, booking a hotel, or trying a new restaurant, we often seek reassurance from others before making a decision. This is where social proof comes in. Social proof is a powerful psychological phenomenon that influences our behavior by showing us

Incorporating Video Testimonials

Benefits of Incorporating Video Testimonials on Landing Pages

As digital marketing continues to evolve, businesses are finding innovative and effective ways to foster trust and connect with their audience. One such method is incorporating customer video testimonials on landing pages- a strategy proven to enhance brand credibility and boost conversions.   Research shows that 90% of customers online are

Testimonials vs. Reviews: Understanding the Key Differences

Customer testimonials and customer reviews are key social proof for any business in today’s digital world. These feedback channels allow a business to engage with customers by sharing real-life experiences and building trust with new audiences. Although people sometimes use “testimonials” and “reviews” synonymously, they are quite different in terms

Video Marketing Is Essential for B2B Businesses in 2025

Video Marketing Is Essential for B2B Businesses in 2025

Today’s business marketing landscape is largely characterized by ever-changing technology and evolving customer expectations. Communicating effectively with the target audience is critical, particularly in business-to-business (B2B) settings. Of all the marketing methods, video marketing has proven to be the most successful in connecting with the target audience, building trust, and

Top 5 Video Content Types That Boost Social Media Engagement

In the present times, a good marketing strategy cannot be considered as complete without social media engagement. Amongst the various content types, video content has been found to be most impactful in driving engagement, portraying creativity, and captivating the audience. Video content comes in multiple formats and hence many businesses