In today’s marketplace, it can be hard to tell which services are good and which ones aren’t. Often, the best way to discern this information is by reading customer reviews. And while written testimonials can be beneficial, the best video testimonials can do more to persuade potential customers than a thousand words. However, not all video testimonials are created equal. If the video testimonials are not done correctly, they can hurt your business. You need to keep in mind three things if you want to create the best video testimonials.
The best video testimonials are interview-based
Most of us struggle with writing in a Google review, and a video testimonial is no different. Let’s face it; customers don’t know what to say as much as the web-based video testimonial services available today are very affordable and make it easy to ask for customer video testimonials. Unfortunately, they fall flat when you leave it to your customers to create their video testimonials. They’re dull and vague, and they don’t provide much insight into why someone should use your business over a competitor’s.
To get the best video testimonials possible, the customer should interviewed in a way that is conversational. A video testimonial that is interview-based is so much easier for your customer. They no longer have to figure out what you want them to say, and you get to control the narrative. If you know what you want a customer to talk about, you just need to know the right question.
The best video testimonials look and sound good
Leaving it to your customers to know how to shoot good video and audio leaves a lot to chance. Some of the common issues include:
- Shooting vertically and not horizontally
- Holding the camera in their hand instead of using a tripod
- Poor or dark lighting results in a grainy video
- Have a distracting background
If the lighting is terrible and your viewers can’t see what they should, they’ll be distracted from what you’re saying. Although many people today own ring lights, you don’t have to invest in lighting. At Remote Video Testimonials, our clients sit in front of a window and allow mother nature to provide us with all the beautiful light we need.
The environment where you shoot your video testimonial is as important as the lighting. It will show on camera if you’re in a windowless room or an uncomfortable setting. Customers want to see that you’re comfortable in your own space, and that will translate into confidence for them
If your viewers can’t understand what you’re saying, chances are they’re not going to stick around and watch the video. So make sure that the sound on your camera is clear and easy to hear and that there isn’t any extraneous background noise that might detract from your message. For example, at Remote Video Testimonials, we provide a microphone to ensure we hear what the customer is saying clearly.
The best video testimonials tell a story
Even if your video testimonial is interview-based and you have good lighting and sound quality, you still have to have something worth watching. The secret to creating the best video testimonial is storytelling. Each testimonial tells a different tale about how your brand helped a customer solve a problem or achieve a specific goal.
And let’s face it, we are all not natural storytellers. The secret between a horrible video testimonial and one that you can’t stop watching is knowing how to edit the video footage together to tell a story. At Remote Video Testimonials, we take 15-minutes of unedited video and have our professional video editors cut it into a 90-second customer video testimonial that tells a story that engages, excites, and persuades the viewer to take action.
The purpose of a customer video testimonial is to help potential customers understand how your company has helped other people have success through your services. If the video is authentic, well shot, and tells a concise story, you will have everything you need to create the best video testimonials.