Teaser Videos
Short-form vides are all the rage these days with TikTok, Instagram Reels, and now YouTube Shorts. The fact is we all have a shorter attention span. The 2-minute customer video testimonial is highly effective with a warm or hot prospect but for cold traffic you have just a few seconds to capture their attention,
One way we are helping clients gets leads from cold traffic is to create short-form video testimonials that we call teaser videos. Below we have included examples of 2-minute video testimonials and the teaser video so you can see the difference.
2-Minute Video Testimonial
Entrepreneur Ready uses their 2-minute customer video testimonials on their website, during sales presentations, and on LinkedIn to demonstrate the value they provide entrepreneurs with launching their business. Great for getting municipalities and entrepreneurs to sign up.
Teaser Video
Entrepreneur Ready wanted to increase awareness with more residents using paid ads on Facebook and Instagram. We took powerful 20-second soundbites and combined it with titles, captions, and a professional voiceover to maximize engagement.
2-Minute Video Testimonial
Yesler had us create a 2-minute customer video testimonials for use on their website, for use in their sales process, and to play on digital displays in their booth at trade shows.
Teaser Video
Yesler also wanted to leverage the video testimonial when leading a demonstration at the trade show. So we created a 45-second video testimonial to peak attendees interest and get them to visit the booth.
2-Minute Video Testimonial
Pinpoint Predictive uses the 2-minute customer video testimonial on their website and as part of of their sales process to demonstrate the value of their AI-driven software to build trust and shorten their sales process.
Teaser Video
Pinpoint Predictive also wanted to use their video testimonials to drive cold traffic to their website. We created a 45-second teaser video for them to share on social media platforms, LinkedIn and Facebook.
Want to Learn More About Teaser Videos?
Schedule a video strategy call to learn more about teaser videos and how short form videos can attract more leads.