Introducing Topic Videos, a new approach to getting the most from your customer video testimonials.
We get 8 to 12 minutes of usable video content from our remote video shoots. We use less than 2 minutes in a customer video testimonials. That means that there is still 80% of the content that hasn’t been used.
With Topic Videos, we leverage this remaining video content to addresses a specific question or concern a prospect might have. This gives prospects the ability to choose the content that is most relevant to them.
Here is an example of topic videos from several patients at Amari Health where we asked each of them the same questions. This way a new patient can get the answer to their specific question and hear from several patients.
