Introducing Topic Videos, a new approach to getting the most from your customer video testimonials.
When someone is interviewed professionally in-person or remotely you can expect to have 10-30 minutes of video content. No one is ever going to watch that so it is typically edited down to around 90-seconds or less. That means that more than 80% of the content is never going to be seen by a prospect.
Thanks to Topic Videos, we are about to leverage up to 80% of the video content. That is because each response is its own video. So instead of getting one video for one interview you get 6 or even 8 videos from an interview.
This means a prospect can choose the video content that is most relevant to them increasing your chances that the video will help build trust and close the sale.
- Provides more interactive experience
- Prospect can select what is important to them
- Leverage 80% or more of footage