David Vogel is a video marketing strategist who helps businesses leverage the power of video to help them grow their businesses. His 100% remote video production solution allows businesses to create professional video content without the complexity or expense of an in-person video crew.
You know video testimonials are powerful. They build trust, showcase real client success, and give potential customers the confidence to buy.
But here’s the problem—if no one sees them, they might as well not exist.
Too many businesses collect great video testimonials but fail to put them where they’ll actually drive sales. That’s exactly what my client, Leona Ba, was facing.
Leona empowers women in leadership roles to lead with confidence, authenticity, and impact. Her clients love her coaching and have incredible success stories. If you want to learn more about her business, use the link below.
https://leonaba.com/
She had video testimonials on the home page of her website, but like most businesses, they were at the bottom of the homepage—which meant many visitors never made it far enough to see them.
That’s when we made a simple tweak that led to a 750% increase in traffic to her testimonials page.
Most businesses focus on driving traffic to their websites, but once people arrive, what happens next matters even more. When someone lands on your homepage, they’re trying to answer one question:
“Can I trust this person to help me?”
This is where video testimonials shine. They provide instant proof that real people, just like them, have gotten results. But if those testimonials aren’t easy to find, people won’t watch them.
Leona’s homepage originally had a button that said Schedule a Call.
Now, there’s nothing wrong with that—it’s an important CTA. But the issue was she already had a Schedule a Call button in her navigation menu. So, we recommended a simple but high-impact change:
Change the button to Watch Our Testimonials.
The Result? 750% More People Watched Her Testimonials.
That one change immediately led to 750% more visitors checking out her video testimonials. Think about that.
Same website.
Same traffic.
No extra marketing spend.
The only difference? More potential clients were actually seeing proof of how her coaching changed lives. And the more people who see real client success stories, the more likely they are to become clients themselves.
But we didn’t stop there…
Making testimonials more visible on your website is just one piece of the puzzle. The next step? Using them in the sales process. We also advised Leona to include a video testimonial in her proposals.
When potential clients reached out and she sent them a proposal, she didn’t just include pricing and services—she included real proof. The next time she sent a proposal, her prospect told her the video testimonial is what convinced them to hire her.
🎯 That one deal completely paid for her investment in video testimonials. And that was the first time she used her client video testimonials and that was done within one week of getting her first video. What other marketing strategy gets a 100% return on investment in just 1 week? I don’t know of one, but I have seen this happen time and again for our clients.
This is the power of video testimonials—when used the right way.
This strategy isn’t just for Leona—it works for any business that sells based on trust and credibility.
Here’s why it was so effective:
1️⃣ Instant Trust: Changing the website button to “Watch Our Testimonials” directed more visitors to her success stories at the moment they were considering working with her.
2️⃣ Social Proof at the Right Time: Adding a video testimonial to her proposals gave potential clients proof at the decision-making stage.
3️⃣ Eliminating Uncertainty: When prospects see happy clients sharing real results, they feel more confident about moving forward.
Having great video testimonials isn’t enough—you have to strategically place them where they’ll have the biggest impact. Here’s how to make sure your video testimonials actually drive sales:
1. Make Them Easy to Find on Your Website
2. Use Testimonials in Your Sales Process
3. Share Testimonials on Social Media & Email
Leona’s story is proof that small strategic changes can have a massive impact. She didn’t need more traffic, more ads, or a bigger marketing budget. She just needed to get her video testimonials in front of the right people at the right time. And the result? More trust, more engagement, and more sales. If your video testimonials aren’t making you money, it’s time to change that. Book a call today and let’s turn your video testimonials into a real sales machine.
At Remote Video Testimonials, we have developed a fast, easy, and affordable way to get professional-quality customer video testimonials without the hassle or expense of an in-person video production crew. With our 100% remote video production process and our interview-based approach, our virtual video crew can shoot video testimonials anywhere in the country in just 30 minutes. If you would like to learn more about Remote Video Testimonials, please call (914) 677-2588 or email david@remotevideotestimonials.com
