For decades, the US Securities and Exchange Commission (SEC) prohibited financial advisors from using testimonials and endorsements to market themselves. Just soliciting a client to
Having great customer video testimonials is only part of what you need to build trust and close more sales; you must have a well-thought-out video
Social proof has a significant role in people’s buying decisions. This is why you ask your clients’ for Google reviews and why investing in customer
Client testimonials aren’t just another box to check in your marketing to-do list. No matter your industry, all of your marketing efforts should focus on
Everyone wants to feel like they are making an informed buying decision. They want to know that other people are using and loving your product
Video testimonials from happy customers might be the most effective way to attract new customers, build trust, and grow your business, but how do you
One of the things that I have claimed for years is that you can’t fake a customer video testimonials. Look at the third result from
In today’s marketplace, it can be hard to tell which services are good and which ones aren’t. Often, the best way to discern this information
People buy products and services from businesses they know, like, and trust. Now, thanks to the internet, smartphones, and social media, 67% of the buying
They say talk is cheap. But when it comes to marketing your business, it’s priceless. Think about it: Who is a more credible advocate for
The way people buy products and services has changed forever. The days of first going to a store, browsing the aisles, and speaking to a
