Prospects want to be shown not told that you are great
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David Vogel

David Vogel is a video marketing strategist who helps businesses leverage the power of video to help them grow their businesses. His 100% remote video production solution allows businesses to create professional video content without the complexity or expense of an in-person video crew.

Stop Telling People to Trust You—Show Them Instead

Why Saying "Trust Me" Doesn’t Work

Trust is the foundation of every successful business relationship. But here’s the hard truth: telling people to trust you doesn’t work. In fact, it can have the opposite effect.

Think about it—have you ever met someone who kept saying, “Trust me, I know what I’m doing”? Did that statement actually make you trust them more? Probably not.

Yet, many businesses make the same mistake. They rely on statements like:

  • We’ve been in business for 25 years!”
  • “We’re the best in the industry!”
  • “We’re the #1 rated company in our field!”

 

While these might be true, they don’t actually prove anything. And in today’s fast-moving digital world, prospects form opinions in seconds. If they don’t see immediate proof that you’re trustworthy, they move on.

So how do you build trust the right way? Simple: You show them proof.

Trust Is Built on Proof, Not Promises

If you get a lot of business through referrals, you already understand this principle. When a happy client refers you to someone else, they aren’t just saying, “Trust me, this company is great.” They’re sharing their personal experience and showing why you’re worth working with.

The same logic applies to all forms of marketing. Instead of making bold claims about yourself, you need to let your customers do the talking for you.

Here’s how:

1️⃣ Case Studies – A well-documented case study walks a prospect through a real-world success story. It shows how you solved a problem, the process you used, and the results you delivered. This type of content paints a clear picture of what it’s like to work with you.

2️⃣ Referrals & Word-of-Mouth – When someone hears about your business from a trusted friend or colleague, their guard is already down. They don’t need convincing because someone they trust has already vetted you.

3️⃣ Written Testimonials & Google Reviews – Positive online reviews can be powerful, but let’s be honest—prospects know that businesses control what appears on their website, and fake reviews are an unfortunate reality. While written testimonials help, they aren’t always enough.

4️⃣ Video Testimonials – This is where trust-building goes to the next level. Seeing and hearing a real customer share their success story removes doubt. Prospects can pick up on tone, body language, and genuine emotion—things that can’t be faked. Video testimonials create instant credibility and help prospects feel like they already know you before ever speaking with you.

Why Video Testimonials Are the Most Powerful Trust-Building Tool

Think about how you make decisions as a consumer. If you’re researching a product or service, you probably read reviews or watch videos before making a choice.

The reason? People trust people.

Video testimonials work because they combine authenticity, emotion, and storytelling in a way that no other trust-building tool can. They:

✔️ Humanize your brand by putting real people front and center
✔️ Create emotional connections that written words can’t replicate
✔️ Overcome skepticism by showing instead of telling
✔️ Speed up the decision-making process by eliminating doubts

If a prospect sees someone just like them talking about how you helped them solve a problem, they automatically think, “If it worked for them, it can work for me too.”

That’s the power of social proof in action.

How Are You Building Trust?

At the end of the day, trust is the deciding factor in whether a prospect chooses to do business with you. The question is—are you telling them to trust you, or are you showing them why they should?

How do you build trust with your prospects?

And if you want to see firsthand how video testimonials can transform your trust-building strategy, let’s chat. I’d be happy to show you how it works.

At Remote Video Testimonials, we have developed a fast, easy, and affordable way to get professional-quality customer video testimonials without the hassle or expense of an in-person video production crew. With our 100% remote video production process and our interview-based approach, our virtual video crew can shoot video testimonials anywhere in the country in just 30 minutes. If you would like to learn more about Remote Video Testimonials, please call (914) 677-2588 or email david@remotevideotestimonials.com

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