David Vogel is a video marketing strategist who helps businesses leverage the power of video to help them grow their businesses. His 100% remote video production solution allows businesses to create professional video content without the complexity or expense of an in-person video crew.
In a competitive market, trust is the foundation of any successful business. Even research by BigCommerce shows 72% of consumers say positive reviews and testimonials increase their trust in a brand.
But how do brands build this trust? – By sharing stories from real customers who have experienced your product or service firsthand.
Top businesses have proved that testimonials are a necessary tool in every marketing strategy. They provide authenticity, emotion, and relatability to your products and services.
To help you harness their power, we have outlined 10 types of testimonials samples with real world examples and insights to grow your business.
Among all types of sample testimonials, video testimonials are the most impactful in building trust and resonating with potential customers. They allow brands to convey emotions, expressions, and authenticity.
How to Use It: The best way to use video testimonials is to capture your customers in their environment using the product and interview them with questions like- “What problem did we solve for you?” or “How has our product improved your process?”
Example 1: Remote Video Testimonials
Remote Video Testimonials excels in helping brands create high-quality, professional video testimonials without requiring in-person interviews. These are featured on their website and shows positive feedback from their clients. The video films real customers speaking candidly about how the business helped them and are seamlessly edited to appear polished for maximum impact.
Case study testimonials work greatly for B2B businesses, helping engage new customers with detailed case studies of customer experiences, showcasing possible challenges, solutions, and quantitative and qualitative results.
How to Use It: Collaborate with top clients to craft in-depth case studies. You can also pair it with video and written content for a cohesive testimonial to share on your website and other marketing materials.
Example 2: HubSpot
HubSpot presents client case studies on their website to discuss how their services led to significant business growth, providing detailed insights and data to create impact.
Audio testimonials are usually uncommon, but many brands use them for their audio mediums, like podcasts, radio ads, or website embeds.
How to Use It: Invite customers to record a short audio clip sharing their experiences. Use these clips in podcasts, presentations, or on your website.
Example 3: Calm App
Calm’s meditation podcasts often feature testimonials from users or celebrities who share how the app helped them with anxiety and sleep issues, blending seamlessly with the brand’s content.
Text testimonials are commonly used by most brands. They are versatile and can be used across websites, email campaigns, and brochures.
How to Use It: Include specific details in text testimonials, such as the problem solved, or measurable results achieved by your brand. Additionally, place your testimonials on high-traffic website pages like your homepage or pricing page.
Example 4: Evernote
Evernote showcases short testimonial sample from users who share how the tool helps them stay organized, be it for work, school, or personal tasks. Each quote is accompanied by the user’s name and title, helping boost credibility.
Testimonials on social media platforms like Twitter, Instagram, and Facebook are effective social proofs to amplify your brand’s reputation and credibility.
How to Use It: You can encourage customers to share posts or stories about your product and services. Share their content, with permission on your social media channels.
Example 5: Starbucks
Starbucks is a great testimonial example of a brand that promotes customer-generated content by sharing tweets and photos of creative drink combinations. This fosters a sense of community around the brand.
This type of testimonial sample can have a huge effect on your brand and its reputation. This is a good marketing tool for established brands or brands with high budget to gather social proof from trusted influencers in similar roles or industries.
How to Use It: Identify influencers in your niche and offer them free access to your product or paid partnerships for an honest testimonial.
Example 6: Skillshare
Skillshare has built a large community by working with creative influencers, such as photographers, designers, and YouTubers, who share their experiences by sharing courses on the platform.
Peer review testimonials feature customers from similar industries or roles sharing positive reviews about your brand, making the testimonial relatable to potential clients.
How to Use It: Select note-worthy industry giants or individuals in different roles for testimonials and feature them on your landing pages to target similar prospects.
Example 7: Canva
Canva uses testimonials of businesses from various industries, like nonprofits, startups, and educators who use the platform to create professional-grade designs for their social media platforms and websites.
These testimonials offer in-depth, narrative-style accounts of customer experience that they write about in blogs to increase brand engagement.
How to Use It: Collaborate with clients to write detailed success stories, include visuals like graphs or screenshots, and share these blogs on your website and social platforms.
Example 8: Zendesk
Zendesk has an elaborate blog section on its website which also includes testimonials in blog format, such as article on how TILE improves its customer support with Zendesk’s tools, providing specific metrics like reduced response time.
Employee testimonials are an excellent way to humanize your brand and show the passion behind your product or service by giving different employee perspectives on how your brand works.
How to Use It: Ask your employees to share how they use your product or what makes your company a great place to work. You can feature these stories in recruitment and marketing strategies.
Example 9: Salesforce
Salesforce shares employee testimonials on their careers page, blogs, and social media, highlighting how their tools help them achieve success while building a meaningful work culture.
Testimonials or reviews from third-party platforms, including media outlets add an authoritative and credible voice to your brand.
How to Use It: You can highlight excerpts from reputable media outlets, linking it back to the original articles. Pair these reviews with customer stories for added effect.
Example 10: Zoom
Zoom frequently highlights reviews and articles which praises its easy and accessible features from publications like TechCrunch or Forbes. These are posted on their website alongside user testimonials.
Audio testimonials are usually uncommon, but many brands use them for their audio mediums, like podcasts, radio ads, or website embeds.
How to Use It: Invite customers to record a short audio clip sharing their experiences. Use these clips in podcasts, presentations, or on your website.
Example 3: Calm App
Calm’s meditation podcasts often feature testimonials from users or celebrities who share how the app helped them with anxiety and sleep issues, blending seamlessly with the brand’s content.
Incorporating diverse testimonial samples into your marketing strategy can enhance trust and credibility. At Remote Video Testimonials, we specialize in capturing authentic customer stories 100% remotely that resonate with your audience. Through professional well-curated videos, we can help you showcase the voices that matter most- your satisfied customers.
Ready to amplify your brand’s voice? Contact us today to create compelling customer stories that drive growth and engagement.
At Remote Video Testimonials, we have developed a fast, easy, and affordable way to get professional-quality customer video testimonials without the hassle or expense of an in-person video production crew. With our 100% remote video production process and our interview-based approach, our virtual video crew can shoot video testimonials anywhere in the country in just 30 minutes. If you would like to learn more about Remote Video Testimonials, please call (914) 677-2588 or email david@remotevideotestimonials.com
