David Vogel is a video marketing strategist who helps businesses leverage the power of video to help them grow their businesses. His 100% remote video production solution allows businesses to create professional video content without the complexity or expense of an in-person video crew.
When was the last time you made a big decision- buying a product or choosing a service, without checking reviews first?
From small decisions like making dinner reservations to complex choices like major business investments, customer testimonials shape the way we make decisions.
For businesses, video customer testimonials are a goldmine. They’re not just reviews; they’re stories. Real customers, sharing real experiences, showing the world why your products or services work well.
If you’re here, you are probably curious about how video testimonials can boost your brand, or you’re already convinced and looking for the best ways to create them.
Either way, you’re in the right place.
By the end of this guide, you’ll know:
Let’s get started.
Let’s start by addressing the most basic question first: Why should you invest in testimonial videos?
The answer is easy. Humans are wired to connect with other humans, not faceless brands. When a potential customer hears a success story from someone like them, it builds instant trust and drives sales.
Here are some numbers to back this claim:
It’s simple: Video testimonials humanize your brand and make it more memorable for repeat purchases or bringing in new customers.
Video testimonials benefit our brand in multiple ways:
When people see other people whom they can relate to, whether a business owner in the same industry or a customer facing the same challenge, it creates a connection.
This connection is sometimes not so easy to achieve in other ways. Text reviews or ratings can’t match the authenticity of a person’s voice, facial expressions, and personal stories like videos can.
For example, Zendesk shares testimonial videos where customers discuss specific challenges like scaling customer support or increasing sales. These videos resonate with prospects facing similar issues.
Have a product that’s hard to explain? Video testimonials let your customers do the talking. Instead of a technical explanation, new customers see the real-life impact of your product.
For example, Salesforce shares video testimonials of customers using their software to simplify massive data management challenges, making the platform feel approachable.
Think about how often you scroll through social media. What catches your eye? Videos! A well-made testimonial stops the scroll, grabs the attention of the viewer, and engages them.
About 95% of people watch testimonial videos and retain that information, much higher than text-based content.
Google loves videos. Embedding video testimonials on your site can improve search rankings, keep visitors on your page longer, and reduce bounce rates.
Websites with video are 53x more likely to appear on the first page of Google search results. Plus, video content can increase organic traffic by 157%.
This video testimonial has been shot by Remote Video Testimonials Team
Creating video testimonials that engage the right audience may seem hard, but it doesn’t have to be. Follow these steps, and you’ll be good to go:
Not all customers are testimonial-ready. Look for people who:
• Are enthusiastic about your product/service.
• Have seen measurable success using your product/service.
• Represent your target audience.
• Are comfortable in front of the camera
For example, if your product helps small businesses streamline their operations, show a thriving small business owner who’s relatable to your audience.
Or if you are a B2B software company, feature a startup founder who increased the efficiency of their operations with your tools.
Every great testimonial is a story. Work with your customers to create a meaningful narrative:
• The challenge: What problem were they facing before finding your product/service?
• The solution: How did your product/service help?
• The results: What tangible improvements did they see?
This testimonial structure works well across all industries, providing a clear flow that anyone can understand.
Nobody likes a forced testimonial. Instead of giving your customer a script, ask open-ended questions to guide their responses. Some examples:
• “What was life before using our product/service?”
• “What made you choose us over competitors?”
• “How has our product/service changed the way you work?”
If you are looking for inspiration, check out this list of Top 25 Sample Testimonial Questions. These are tried and tested questions that will make your work easier.
Good lighting, clear audio, and minimal distractions make all the difference. While smartphones can work, investing in a good microphone and camera setup can increase the quality of your testimonials.
Now, creating your own videos gives you more creative control and ease, but the results may not be the best.
Another option is hiring a professional video testimonial service. These services might be more expensive and take some time, but you’ll get high-quality videos that get you results.
Remote Video Testimonials can help you create testimonial videos for your brand from your home, that are authentic, effective, high-quality, and resonate with your audience.
Don’t just have your customers talk to a camera. Add visuals! Show them using your product/service or overlay key stats they mention. For example:
• “We increased productivity by 30% → Add a graph or images showing the jump.
• “Our customer retention rate improved by 40% in 6 months.”
These visuals, like images, bar graphs, or charts reinforce the impact of the testimonial, making the data easier to grasp and more compelling for the viewer.
Want to take your video testimonials to the next level? Here are some expert video testimonial tips:
Keep it short and sweet
Attention spans are short. The average person watches only the first 30 seconds of a video if it doesn’t pique their interest. Aim for videos that are 1-2 minutes long. If you want more depth, consider breaking into shorter clips for social media.
Use metrics and specifics
Vague testimonials like “It’s great!” won’t cut it. Encourage customers to share measurable outcomes, like:
“We saw a 20% increase in sales after implementing this software.”
“Customer support tickets dropped by 40% in just three months.”
Prepare your customers in advance
Don’t put your customers on the spot. It won’t get you the right results. Let your customers know in advance, send in sample questions, and give them a heads-up about what’s going to happen while shooting.
If they are prepared, your video testimonials will turn out more authentic and professional.
Include a Call to Action
Don’t leave viewers hanging. Add a CTA at the end of the video, like:
Once you’ve created your video testimonials below is how to maximize their impact:
Post on key pages: Place your video testimonials on your homepage, product pages, landing pages, and pricing pages, making sure your testimonials reach the target audience.
Use in campaigns and share on social media: Include them in email marketing, retargeting ads, and social media posts. Or post snippets or full testimonials on platforms like LinkedIn, Twitter, Facebook, and Instagram.
Feature in pitches: Use testimonials as proof points in sales presentations or pitch decks. A human touch along with real data in testimonials can help you land clients and customers.
Still on the fence? Here are some closing stats to seal the deal:
• 87% of marketers say videos have directly increased sales.
• Prospects are 64% more likely to buy after watching a testimonial video.
• Video testimonials are the #1 type of content that prospects want to see before making a decision.
The bottom line:
Video testimonials can change your marketing strategy and give you exceptional results. Every business, small or large, should invest in video testimonials in 2025 to build a larger audience and boost sales.
This video testimonial has been shot by Remote Video Testimonials for one of their client
Well-crafted video testimonials do more than just promote your brand. They show people the real success stories that you have helped achieve. They build trust, show real value, and inspire potential customers to take action.
Looking for the best way to create real, impactful customer stories? At Remote Video Testimonials, we help businesses create authentic, engaging, professional-grade video testimonials 100% remotely that show results. If you are just starting out or looking to refine your approach, we’re here to help.
Let’s make your customer stories stand out and connect with your audience! Get in touch today!
At Remote Video Testimonials, we have developed a fast, easy, and affordable way to get professional-quality customer video testimonials without the hassle or expense of an in-person video production crew. With our 100% remote video production process and our interview-based approach, our virtual video crew can shoot video testimonials anywhere in the country in just 30 minutes. If you would like to learn more about Remote Video Testimonials, please call (914) 677-2588 or email david@remotevideotestimonials.com