Top 25 Sample Testimonial Questions to Ask Your Customers

A quality video testimonial can make a significant impact on your brand. 89% of marketers say video testimonials are the most effective marketing strategy for influencing purchase decisions. In fact, potential customers are more interested in hearing real customer experiences overs any sales pitch.

However, to create compelling customer stories, you need to ask the right questions. Asking the right interview questions can save you time and produce well-crafted testimonials that will deliver results and generate more business for your brand.

Here are 10 tried-and-tested questions to ask your customers in testimonials to make them more authentic and engaging:

1. Please introduce yourself and share how long you’ve been working with [Company Name]. What initially attracted you to their services?

This is an introductory question that sets the stage and allows the audience to connect with the speaker, making the interview proceed more easily and authentically.

2. What challenges or goals did you have before partnering with [Company Name]?

Understanding the challenges and pain points of customers is important. It shows how your product or service has helped previous customers, and adds a relatability factor for potential customers facing similar issues.

3. How did [Company Name] help address these challenges, and what specific solutions have been most impactful for you?

This question highlights the value of your product or service. Customers can describe the specific ways your brand solved their problems or helped them achieve a goal.

4. Can you share a specific story or example of how [Company Name]’s services have made a difference in your business (or personal life)?

Personal examples and anecdotes make a client testimonial more credible and authentic. It gives potential customers reliable stories of how your product works and makes a difference.

5. What makes [Company Name] stand out compared to other companies or services you’ve used in the past?

This question serves as a comparison to your competitors, highlighting your unique selling points. It positions your brand as the better choice in the market and why consumers should choose your products.

6. How has [Company Name] impacted your productivity, efficiency, or overall success since you began working together?

This question provides quantitative or qualitative proof of your brand’s value. It demonstrates the real benefits and changes that the customers have experienced.

7. Can you describe the onboarding or setup process with [Company Name]? Was it easy to follow, and what did you appreciate most about it?

A smooth onboarding experience is a great selling point for any service. A positive answer to this question can ease new customers considering your services.

8. How would you describe the level of support and communication you’ve received from [Company Name]?

This question is great for establishing the quality of your customer service. It showcases the responsiveness and commitment of your brand to a new audience.

9. What would you say to someone considering working with [Company Name] but is unsure?

This question encourages old customers to directly address new customers. It gives positive and credible feedback on your brand, which can be highly persuasive.

10. Is there anything else you would like to share about your experience with [Company Name]?

An open-ended question like this makes the testimonial more meaningful, adding a human touch that can enhance the overall impact.

11. What impact has [Company Name]’s service had on your customer experience or client satisfaction?

Through this question, the audience can understand the far-reaching benefits i.e. advantages of the customer’s clients.

12. How has [Company Name] exceeded your expectations?

This question helps the audience to understand the additional benefits offered by your company, beyond satisfying the customer requirements.

13. What results or improvements have you noticed since using [Company Name]’s services?

This helps to provide measurable results, such as savings in terms of money, time efficiency, or other key performance indicators.

14. How has [Company Name] helped you achieve your short-term or long-term goals?

This question helps in understanding the role of your company in helping the customer reach their goals, leading to improved trust.

15. How easy is it to use [Company Name]’s product or service on a day-to-day basis?

The ease of utilization of a product or service is often one of the most important aspects to consider it. This question helps to understand the ease of use and practicality.

16. What specific feature or aspect of [Company Name] do you value the most?

Details about specific feature or aspect of a company can demonstrate the credibility of a company.

17. How did you feel about the price you paid for the service? Was it worth the investment?

This question allows the audience to understand the pricing, and also whether the investment was worth.

18. Can you tell us about a challenge you faced before using [Company Name], and how we helped you overcome it?

The efficiency of your products and the services can be understood by the audience from the customer’s answer for this question.

19. How would you describe the overall experience of working with [Company Name]?

The overall experience helps the audience in understanding the product and service quality, service, response and more. It showcases your company’s ability to ease the experience and provide high-quality service.

20. How do you feel about the speed of [Company Name] in delivering results?

The speed of delivery should match the requirements of a customer. Understanding the speed of delivery helps in understanding the dedication of your company and decide whether it would match the needs of someone who is about to choose your services.

21. In your opinion, what makes [Company Name] different from other similar services in the market?

This question can help customers understand what makes your services or product stand apart and why they should choose you over competitors.

22. Was there anything that surprised you about the results or the process with [Company Name]?

This question helps customers to understand the unexpected elements thereby kindering their interest.

23. How do you feel about the level of customization [Company Name] offers to meet your unique needs?

A question like this can highlight the customization of your services based on the client’s needs.

24. How would you rate the overall quality of the product or service you’ve received from [Company Name]?

A question like this helps in a clear evaluation of your company, thereby revealing its strengths.

25. What advice would you give to someone who’s considering using [Company Name] for the first time?

This question can provide reassurance for the clients about the decision they are about to make.