David Vogel is a video marketing strategist who helps businesses leverage the power of video to help them grow their businesses. His 100% remote video production solution allows businesses to create professional video content without the complexity or expense of an in-person video crew.
Did you know that 91% of brands use videos as a key marketing strategy to engage viewers? Today, Video content has become invaluable to digital marketing.
Video content of any type, whether Instagram posts, product demonstrations, or customer testimonials, is an impactful way to connect with your audience.
However, when creating video content, businesses often ask one question: Should they go DIY or hire a professional? The answer depends on your business needs, available resources, and the type of videos you want to create.
In this blog, we’ll explain the pros and cons of both approaches and help you decide which is best for your brand.
Creating video content yourself is more accessible than ever. If you are a micro business or just starting, a DIY approach can work well for you. It’s faster, budget-friendly, and easy to produce, thanks to the numerous user-friendly tools and platforms available today, such as Canva, Abode Express, InShot, and more.
Cost-Effective Solution
Recording video content yourself is a budget-friendly solution in the short term as compared to hiring a professional. Many businesses worry about spending a lot of money on video content. Such brands can benefit from the low costs associated with DIY.
More Creative Control
From the idea to its execution, the DIY approach gives you more creative control over your videos. You can try different video styles and edits without needing external approvals or consultations to bring your vision to life.
To explore how to make the most out of these tools, check out our guide on the Best DIY Video Testimonial Platforms in 2025
Time-Consuming
Creating videos can be time-consuming. From shooting, editing, and publishing the video, the DIY approach requires a lot of time and effort. For small businesses, this time might be better spent on core business activities.
Low-Quality Production
It is difficult to produce high-quality, professional videos with a DIY method. You require quality cameras, lighting equipment, and video software to create professional videos, which most businesses lack.
Hiring professionals can polish and enhance your videos, ensuring they meet high production standards. While it involves more investment, the results can be worth your money. Professional video production is time-efficient, highly creative, and tailored to meet your business needs.
High-Quality Video Content and Expert Guidance
Hiring a video production company will ensure all your videos are professional and high-quality. These professionals possess the skills and experience to create videos that align with your brand and resonate with your audience.
Saves Time and Effort
Outsourcing video production can save you a lot of time and effort. Professionals handle all aspects of video creation for you, giving you more time to focus on other business activities.
Higher Costs
One of the major cons of hiring a professional video production company is the huge costs associated with it, which may not be ideal for small businesses or startups.
Less Creative Freedom
Hiring a professional often requires compromising on some creative decisions due to time constraints, budget, or professional expertise, to create content best for your brand.
If DIY platforms still confuse you or do not meet your standards and larger professional companies are out of your budget, then there is an option that stands in between these two! There are professionals/companies that offer the same high quality and professional video production services but working remotely. These professionals work remotely for you and generate authentic and impactful videos at a fraction of the cost that larger professional video companies would charge. Their costs are lower because costs related to logistics, in-person shoots etc are minimized while the focus still remains on quality output.
Especially for video content like customer testimonials, companies like Remote Video Testimonials bring storytelling expertise and can guide your customers during shoots to create authentic and engaging content.
When deciding between DIY and professional production, consider the following factors:
Every brand wants to create video content that is impactful and connects with its audience. While DIY can work well for quick, casual content, high-stakes videos like customer testimonials require the finesse and expertise of professional production.
This is where Remote Video Testimonials comes in. Remote Video Testimonials simplifies the entire process by helping you create polished, high-quality, authentic customer stories without the logistical challenges of in-person shoots. You can build stand-out video testimonials 100% remotely with the guidance of our experts who ensure every video aligns with your brand identity.
Contact us and get started today!
At Remote Video Testimonials, we have developed a fast, easy, and affordable way to get professional-quality customer video testimonials without the hassle or expense of an in-person video production crew. With our 100% remote video production process and our interview-based approach, our virtual video crew can shoot video testimonials anywhere in the country in just 30 minutes. If you would like to learn more about Remote Video Testimonials, please call (914) 677-2588 or email david@remotevideotestimonials.com
