5 Examples of B2B Customer Testimonials
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David Vogel

David Vogel is a video marketing strategist who helps businesses leverage the power of video to help them grow their businesses. His 100% remote video production solution allows businesses to create professional video content without the complexity or expense of an in-person video crew.

5 Examples of B2B Customer Testimonials You Can Copy

Imagine this: You’re a B2B brand looking for the best solutions for your company. One brand promises increased efficiency, another touts cost savings, and a third claims they’re the “best in the market.”

How do you choose?

For most people, the answer lies in proof- real life testimonials from companies like theirs. These customer stories hold great power in B2B, where trust and credibility are everything. 

Today, we’ll share 5 B2B customer testimonial examples that you can copy to make your brand better. 

Ready to turn trust into conversions? 

Let’s get started.

5 Examples of B2B Customer Testimonials You Can Copy

1. Data-Driven Testimonials

Numbers speak louder than words, especially in B2B. A testimonial highlighting measurable results instantly grabs attention and builds credibility. 

Example: Monday.com’s Productivity Boost

Monday.com uses specific data and numbers in testimonials as proof of impact. One of their testimonial stories with LuxieTech shows clearly how by switching to Monday.com, they increased their project capacity by 30% and revenue growth by 7%. 

Check out the whole testimonial here.

Data-Driven Testimonials

What we like about their testimonials

  • Specific metric: The 30% increase in project capacity and 7% revenue boost provide clear, tangible evidence of success.
  • Addresses pain points: Many B2B clients struggle with inefficiency and disjointed workflows. Such testimonials targeting specific challenges speak directly to clients with similar pain points.
  • Relatable and scalable: Companies of various sizes can see how these results might translate to their operations. 

How you can do this

  1. When requesting testimonials, ask customers to quantify how your product improved their business. For example:

    • “Did productivity improve after using our tools and by how much?”

    • “What are the changes in your revenue and sales after collaborating with [your company]?”

  2. Focus on specific pain points that your product/service solves and align the metrics with your audience’s top priorities.

2. The Social Media Testimonials

Your social media channels are goldmines for testimonials waiting to be discovered. Screenshots of tweets and LinkedIn posts or sharing positive reviews on Instagram can increase your engagement and credibility. 

Social media testimonials show real people sharing their views in their voices- it can’t get more authentic than that. 

Example: Trello’s Twitter Testimonials

Trello frequently retweets praise from their happy clients. One recent tweet said:

“It’s our one source of truth. Anyone on the team, including new employees who are onboarding, can look in Trello & have access to everything they need.”

With social media platforms, Trello reshares the positive reviews of its products and engages with its audience to talk about their brand and how it makes an impact.

The Social Media Testimonials

What we like about their testimonials

  • Bite-sized and visual: These testimonials are short, snappy, and easy to digest. Plus, the visuals make them pop and engaging. 
  • It’s interactive: Social media testimonials let your customers do the talking and tagging. This allows you to interact with them and spread the word without any expensive campaign.
  • Authentic tone: The conversational tone feels like advice or recommendation from a friend, not a sales pitch.

How you can do this

  • Monitor your social media for organic testimonials, then amplify them by resharing or commenting. Highlight your customer’s enthusiasm while showing the benefits of your product/service.
  • Screenshot the best feedback and share it across platforms, including your website.
  • Encourage customers to tag you when they share success stories.

 

Try this: Add a hashtag like #WhyWeLove[YourBrand] to make it easier for customers to share their reviews or testimonials on social media.

3. The Visual Testimonials   

Did you know that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it? 

If you want your testimonials to leave a lasting impression, video is the way to go. 

Example: Canva and DocuSign 

Canva in their testimonials uses a good mix of text-based testimonials with vibrant visuals and high-quality video testimonials for an increased impact. 

In this testimonial, Canva highlights DocuSign’s success in an engaging way. 

DocuSign’s marketing team shares how Canva’s easy-to-use platform helped them maintain brand consistency across global teams, design professional content faster, and save countless hours. 

Check the full video testimonial here.

The Visual Testimonials

What we like about their testimonials

  • Emotional appeal: Hearing DocuSign’s team express their enthusiasm while demonstrating Canva’s tools makes the testimonial engaging and credible.
  • Brand alignment: Canva focuses on empowering diverse teams, which complements DocuSign’s goals of delivering professional, cohesive, branding across global markets.
  • Professional video quality: The testimonial is shot with great visuals and a flowing narrative, including positive remarks and product demos, showing Canva in action. 

How you can do this

  • Keep your videos concise (1-2 minutes). Focus on one key message or benefit, while also keeping it genuine and honest.
  • Use authentic settings like the customer’s office, retail store, factory, or other workspace to add relatability.
  • In the video testimonial, use data metrics and visuals of your product/service being used by your customers for more impact.

If video testimonials are right for your brand, Remote Video Testimonials is here to help you create professional video testimonials that convey an honest message and build instant trust.

4. The Relatable Testimonials

Your potential customers want to know- “Will this work for me?”. Nearly 72% of customers say positive and relatable testimonials increase their trust in a business and increase sales. 

That’s why authentic testimonials from companies similar to theirs are so powerful.

Example: Slack’s Teams of Every Size

Slack’s website features testimonials from companies of all sizes, from startups to Fortune 500s.

One testimonial from the CEO of a small business- Fifty read:

“What makes Slack different from other platforms is the great features, integrations, and all the small ways it removes pain points from everyone’s workday.”

Check the full testimonial here.

The Relatable Testimonials

What we like about their testimonials

  • Audience alignment: Small companies watching these testimonials can relate to the problems and solutions to their business. This can increase trust and convert them into new clients for Slack.
  • Specific benefit: The whole testimonial solves a common pain point- boosting everyday productivity and simplifying communications, showing a clear advantage to Fifty’s business.
  • Diverse representation: Featuring testimonials from a variety of customers, including clients of various industry sizes and domains broadens Slack’s appeal.

How you can do this

  • Segment testimonials by industry, company size, or customer goals for easy access for viewers to browse customer stories according to their needs and preferences.
  • Use customer profiles that reflect your target audience’s unique challenges and aspirations.
  • Structure testimonials like a mini case study with a clear beginning, middle, and end, whether in text or video format.

5. The High-Impact Testimonials

When you have a big-name customer singing your praises, shout it from the rooftops. Positive testimonials by top clients on landing pages can increase conversions by up to 34%. 

These testimonials lend authority and aspirational value to your brand, building a stronger trust among your clients.

Example: Salesforce and Coca-Cola

Salesforce features Coca-Cola in a testimonial that showcases how their CRM helps the global giant maintain strong customer relationships and increase productivity.  

“We literally have billions of transactions a day on Salesforce. And everything is connected, collaborative, and mobile.” – Ulrik Nehammer, CEO

Check the full case study and video testimonial here.

High-Impact Testimonials

What we like about their testimonials

  • Star power: An established, big name like Coca-Cola alone adds credibility and trust to its brand.
  • Global perspective: It speaks to Salesforce’s ability to scale, a key concern for global enterprise clients.
  • Emotional appeal: Their video testimonial uses the words of their own employees with great storytelling, which evokes positive feelings about the brand and adds a human touch to it. 

How you can do this

  • If you work with recognizable brands, ask for positive testimonials that show measurable results.
  • Use professional design elements like logos, headshots, and polished layouts to make them more visually appealing. This will increase the value of your testimonials.

Conclusion: Time to Take Action

Now that you’ve seen these 5 B2B customer testimonial examples, it’s time to put them to work for your business. 

Whether telling a customer’s story, sharing a quick tweet, or producing a high-quality video, every testimonial you create is a chance to build trust and drive sales

Ready to strengthen your testimonial game? 

At Remote Video Testimonials, we help B2B companies craft professional-grade, authentic customer stories 100% remotely that resonate with your clients and convert. 

Contact us today to make your testimonials the best in the business.

At Remote Video Testimonials, we have developed a fast, easy, and affordable way to get professional-quality customer video testimonials without the hassle or expense of an in-person video production crew. With our 100% remote video production process and our interview-based approach, our virtual video crew can shoot video testimonials anywhere in the country in just 30 minutes. If you would like to learn more about Remote Video Testimonials, please call (914) 677-2588 or email david@remotevideotestimonials.com

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