David Vogel is a video marketing strategist who helps businesses leverage the power of video to help them grow their businesses. His 100% remote video production solution allows businesses to create professional video content without the complexity or expense of an in-person video crew.
Every year, brands pour millions into Super Bowl commercials, hoping to capture the attention of 124 million viewers. But here’s the real question: Does a 30-second ad actually make people buy?
Sure, the biggest brands—Coca-Cola, Budweiser, Doritos—stay top of mind because they’ve been advertising for decades. But for small businesses, spending $7 million on a single ad is out of the question.
The good news? You don’t need a Super Bowl budget to get Super Bowl-level branding. Thanks to digital marketing, you can get your brand in front of the right people, at the right time, for a fraction of the cost.
If you want to grow your brand without burning millions, focus on these three high-impact marketing strategies:
Let’s break each one down.
Imagine you’re a business coach in New York. Someone types “best business coach in New York” into Google. If you don’t show up on the first page, you’re invisible.
That’s where SEO (Search Engine Optimization) comes in. It helps your website rank higher on Google so customers can find you when they search.
How does SEO Builds Long-Term Brand Awareness?
Unlike a Super Bowl ad that disappears after 30 seconds, SEO works 24/7. When done right, it puts you in front of people exactly when they need your product or service.
Here’s why it’s so powerful:
✅ High intent traffic – People searching for your service are already interested in what you offer.
✅ Evergreen visibility – Unlike paid ads, SEO traffic doesn’t stop when you stop spending.
✅ Trust & credibility – Google’s top-ranking websites get 75% of all clicks, making you the go-to expert.
Here’s How You Can Improve Your SEO Right Now
SEO takes time, but once your brand ranks on Google, it’s like having a permanent billboard in front of your ideal audience.
SEO is great for long-term growth, but what if you want results now? That’s where PPC (Pay-Per-Click Advertising) comes in.
PPC lets you instantly appear at the top of Google when someone searches for your product or service. Unlike SEO, which takes time, PPC gives you immediate traffic.
Why is PPC a Game-Changer for Small Businesses?
✅ Target your exact customers – Choose who sees your ads based on location, age, interests, and behavior.
✅ Only pay when people click – Unlike a Super Bowl ad, PPC ensures you only pay for results.
✅ Test and scale fast – You can quickly see what’s working, then double down on winning ads.
How to Run a Winning PPC Campaign?
✅ Use the right keywords – Find high-intent keywords that show buyer intent (e.g., “best business coach near me”).
✅ Write compelling ads – Your ad should speak directly to your customer’s pain points and offer a clear solution.
✅ Optimize your landing page – Make it fast and easy to take action.
✅ Track and improve – Run A/B tests to see which ads perform best, then scale up what works.
PPC gives you instant brand awareness and drives leads immediately—something a $7M Super Bowl ad can’t guarantee.
Most businesses think YouTube Ads are expensive. But here’s a secret: You can get free branding on YouTube.
Here’s how it works:
✅ YouTube is the second biggest search engine in the world (after Google).
✅ You don’t pay for every view – If someone skips your ad before 30 seconds, you don’t pay.
✅ You get free branding – Even if people skip your ad, they still see your brand name, your message—for free.
Why Are YouTube Ads a Branding Goldmine?
✅ People watch more video than ever – Over 1 billion hours of YouTube content are watched daily.
✅ Easier to remember than text – Studies show people retain 95% of a video’s message vs. 10% from text.
✅ You can target exactly who you want – Just like PPC, you can reach people by age, location, and interests.
How Do You Win With YouTube Ads?
✅ Hook people in the first 5 seconds – Grab their attention immediately so they don’t skip.
✅ Make your message clear – Don’t waste time—explain what you offer and why it matters.
✅ Have a strong call to action – Tell viewers what to do next (visit your site, sign up, call you, etc.).
If you’re not using YouTube Ads, you’re missing out on free branding and targeted reach that a Super Bowl ad could never match.
At Remote Video Testimonials, we have developed a fast, easy, and affordable way to get professional-quality customer video testimonials without the hassle or expense of an in-person video production crew. With our 100% remote video production process and our interview-based approach, our virtual video crew can shoot video testimonials anywhere in the country in just 30 minutes. If you would like to learn more about Remote Video Testimonials, please call (914) 677-2588 or email david@remotevideotestimonials.com
