David Vogel is a video marketing strategist who helps businesses leverage the power of video to help them grow their businesses. His 100% remote video production solution allows businesses to create professional video content without the complexity or expense of an in-person video crew.
When was the last time you hired a company without doing some research first? Probably never. In today’s digital world, 70% of the buying decision happens online before a potential customer ever picks up the phone or fills out your contact form.
They’re on your website. They’re scrolling through your social media. And they’re looking for one thing: trust.
If they don’t trust you, they’re not going to buy from you. Period.
So the question is: What are you doing to build trust quickly? If your answer doesn’t include video testimonials, you’re missing out on one of the most powerful tools to win over customers, shorten sales cycles, and close more deals.
You can have the best product, the slickest website, and 25 glowing five-star reviews. But here’s the harsh truth:
If a potential customer doesn’t trust you, none of that matters.
Imagine a prospect landing on your homepage. They’re not there for your phone number or even your pricing (though they might glance at it). They’re asking themselves these questions:
If your website or social media doesn’t answer those questions quickly and convincingly, they’re gone. They’re moving on to a competitor who does build trust fast.
Trust is the currency of modern sales. Without it, you don’t stand a chance.
So how do you build trust quickly?
Sure, written reviews help. A long list of testimonials with five stars can give prospects a warm feeling—but let’s be honest, anyone can write a review. Fake reviews exist. They’re impersonal. They don’t connect emotionally.
Video testimonials are different.
Here’s why video testimonials are so effective:
Whoever builds trust the fastest wins the deal.
With video testimonials, you’re giving prospects exactly what they’re looking for: proof that you’re the real deal and that you deliver on your promises.
Let’s say a potential customer lands on your website. They’re skeptical. They don’t know you. But right there on your homepage are three short customer video testimonials.
In those videos, your customers are saying things like:
What happens next?
And just like that, they’re one step closer to picking up the phone, filling out your form, or clicking “Buy.”
That’s the power of video testimonials.
Businesses that use customer video testimonials don’t just build trust—they see real, measurable results:
By putting video testimonials front and center—on your homepage, landing pages, social media, and email campaigns—you’re meeting customers where they’re looking and giving them the proof they need to move forward.
If you don’t have video testimonials yet, don’t panic—it’s easier to get started than you think. Here’s a quick plan:
Remember: The goal is to build trust quickly.
If you’re not actively building trust, you’re leaving deals on the table.
The truth is simple: People buy from people they trust. And the fastest way to build trust is through customer video testimonials.
If a prospect sees real people, just like them, raving about how you’ve delivered results, their hesitation disappears. Trust is built. And trust sells.
So let me ask you: Are you doing everything you can to build trust?
If you don’t have video testimonials on your website and social media yet, it’s time to start. Because whoever builds trust the fastest wins.
At Remote Video Testimonials, we have developed a fast, easy, and affordable way to get professional-quality customer video testimonials without the hassle or expense of an in-person video production crew. With our 100% remote video production process and our interview-based approach, our virtual video crew can shoot video testimonials anywhere in the country in just 30 minutes. If you would like to learn more about Remote Video Testimonials, please call (914) 677-2588 or email david@remotevideotestimonials.com
